So we built the Insight Engine.
It's a human-powered market research tool that surfaces quantitative and qualitative data about your exact target market — without you having to recruit a single person, write a single question, or schedule a single interview. Real people have already submitted their responses. You just get to benefit from the work that's already been done, filtered down to exactly who you care about.
Yeah, we know how that sounds.
And it doesn't just hand you data. It hands you data that's already been interpreted. So instead of staring at a spreadsheet trying to figure out what it means, you get answers you can actually do something with.
The best part? It doesn't wait for you to come looking. It comes to you.
See it for yourself.
We could tell you what the Insight Engine does. But honestly, it's easier to just show you.
Pick a scenario — each one is based on a real product problem. The format and depth you'll see is exactly what a real query returns. The data in this demo is illustrative.
At launch, real queries run against live responses from real people across the US — over 20,000 insights, collected since inception. Nothing fabricated. Nothing AI generated.
These are four ways in. The Insight Engine goes wherever your product questions do — what you're seeing here is just the beginning.
Choose a scenario to see how the Insight Engine responds to a real founder question.
Real data. Real people. Rigorously verified.
Every response was submitted by a real person — not scraped, not synthetic, not AI-generated. Open-text analysis, timestamp review, and account-level identity checks before anything surfaces in a query. What the engine returns is what real people actually said.
What you ask us stays with you.
Your questions, your context, your business — none of it trains any AI model. The value we provide comes from our data and our respondents. Not from learning what you're building.
AI surfaces the data. It doesn't invent it.
It doesn't pull from the internet. It doesn't fill gaps with assumptions. When data is thin, it tells you. Every answer includes respondent counts and verbatim quotes so you can see exactly what it found.
Ready to stop building blind?
Choose how you want in.
Founding Member - $99
You're not paying for a subscription. You're paying for a seat at the table before the table fills up.
Get Early Access - Free
Not ready to commit? No pressure. Get on the list and we'll reach out when it's your turn.
Access at launch, in sign-up order
First 100 to sign up: first month free
Option to upgrade to Founding Membership before public launch