Inciteful has always been a fintech company. The original vision: build a mechanism that lets people monetize their own data in exchange for access to services they couldn't otherwise afford. Users contribute surveys, earn tokens, redeem them for coaching, therapy, career support, and financial guidance. Providers get paid in cash by Inciteful. Users never touch money. That's the payment infrastructure. That's always been the plan.

Building something like that from scratch requires traction before it can sustain itself — it's the classic chicken-and-egg problem. So while I was investing in early provider payouts to prove the mechanism, I built the expert advisory marketplace as a parallel revenue stream. It was a real product that served real people, and I'm genuinely proud of what it became. But it was always meant to fund the bigger vision, not replace it.

We now have 160 sessions cleared, $50K+ paid out to providers, zero dollars collected from users, and a proprietary data asset with early alpha testing underway on the monetization engine. We have enough proof to go all in on what this was always meant to be.

So we're redirecting, or better yet, we're doubling down on the original vision. The advisory marketplace is going on pause. The site will be updated to reflect the fintech infrastructure vision shortly. This page is just the honest version of where we are — and honestly, I'm really excited about what's coming.

If you want to talk about it, reach me directly at brittany@incitefulapp.com or connect with me on LinkedIn.

People have always been worth more than what's in their bank account. We're the first ones building a payment system that agrees.

— Brittany Canty, Founder & CEO