USE CASES
FINTECH
Continuous market intelligence for fintech builders.
BETA · FIRST 10 QUESTIONS FREE
USE CASE
01
·
INDUSTRY
FINTECH
·
ICP
Women · 25–44
CHAPTER 01 · THE GAP
FINTECH
Fig. 01 — The assumption most money apps are built on.
If you're building for women 25–44,
you might be missing
what actually stresses them out
about money.
THE ASSUMPTION
Most money apps are built on one assumption: people overspend, so they need help with discipline. Track the latte. Nudge the budget.
SAMPLE QUESTIONS YOU COULD ASK THE ENGINE
Q. What does financial security actually mean to women 25–44?
Q.What's their biggest worry about money?
Q.What money lessons do they wish they'd learned earlier?
WHAT WE ACTUALLY HEARD
That's not what the women we heard from are worried about. When they talk about money, the first feeling is stress. But the stress isn't about discipline. It's about income. Losing a job. Surviving six months without one. Getting out of debt while living paycheck to paycheck.
Additionally, the money lessons they wish they'd learned weren't about budgeting it was about how to invest, what a high-yield savings account is or how small, steady saving adds up.
Conclusion:
A budgeting feature doesn't touch any of the things that matter to this market. If you're building something that misses that mark, you want to know now - not after launch.
CHAPTER 02 · THE ENGINE
FINTECH
Fig. 02 — Ask it anything. Get real answers
How the Insight Engine works.
INSIGHT ENGINE · QUERY
ASK
What's one money lesson you wish you learned earlier?
FILTERED TO
Women
25-44
7 of 49 matched Members answered
They didn't wish they'd spent less. They wish they'd started sooner.
"how much impact saving small amounts consistently can have"
R-014 · 29
"to open a high-yield savings account"
R-022 · 25
What it means. The regret isn't overspending; it's starting late and missing simple wins. They wish someone had nudged them sooner.
01 · ASK
Ask it anything.
Type a question about the people you're building for. The engine figures out what you mean, filters to your exact market, and answers with what real people said. Not sure where to start? Starter questions are built in.
02 · ANSWER
Real answers, not guesses.
Every answer comes with how many people said it, their actual words, and what it means. Real respondents.
Nothing scraped. Nothing made up.
03 · THE BRIEF
The Brief, every month.
Asking isn't the only way to get insight. Once a month, The Brief lands in your inbox on its own — three findings, one tension, one question. It's not random: it's shaped around your market and what you're trying to figure out.
You didn't have to ask for it.
CHAPTER 03 · THE EVIDENCE
FINTECH
Fig. 03 — Real answers from your market.
You don't have to imagine what they'd say.
They already said it.
WHAT CAME BACK · REAL ANSWERS, PRESERVED EXACTLY
On what financial security means and their biggest worry,
it wasn't spending. It was income:
"enough money to survive 6 months if I lose my job"
R-014
Black · 34 · single · $41K
"finding a job and getting out of debt"
R-022
South Asian · 39 · married · $58K
How teams apply this knowledge
One insight. Three ways to act on it.
01
Test a retention layer.
Maybe the thing that keeps people around isn't a smarter budget — it's helping prioritize a cushion for when the paycheck stops. An interactive "enough to survive six months if I lose my job" goal. Build it small, see if it sticks.
02
Test the onboarding.
Meet them where the fear actually is. Start at "what happens if my income stops?" instead of "let's set up a budget." See if that first impression helps your users feel more supported, that you just get it.
03
Or question the whole bet.
Sometimes what comes back is harder to hear — that the problem you're solving isn't the one they want solved. The data might be telling you to point the product at the fear itself: income that holds, not spending that behaves. That's not a small tweak. But it's a lot cheaper to learn it now than after you've built a roadmap around the wrong thing.
HOW TO READ THIS
A small, real group — and we treat it that way.
Every Insight Engine answer comes with the hard number — how many of the Members who match your ICP said it — so you always know if it's 8 voices or 80. What we won't do is claim a sample speaks for all women everywhere. What we will do is show you what your ICP actually said, in their words, with the count attached.
And a few dozen real respondents is already more than most founders can reach on their own — solid research takes the kind of time and budget most early teams don't have. Better yet, that number only grows over time with the Insight Engine, without you lifting a finger.
See what your market is already saying.
CHAPTER 04 · THE ALTERNATIVE
FINTECH
Fig. 04 — What it really costs to do it any other way.
Why it beats the alternative.
BEAT 01 · BY HAND
"I'll just do the research myself"
costs more than you think.
Do it by hand and it's your time — or an employee's salary and benefits — spent recruiting, interviewing, reading every transcript, and hunting for the pattern. Free isn't free.
Pay for tools and yes, you can get survey answers back in a day. But those tools are expensive, and they don't remove the work they shift it. Something still lands on a person to set up, sort, and make sense of.
That's how a single study can reach $6,000–$8,500 without trying. The faster you want to learn, the more expensive it is or the worse the data gets, which costs you more in the long run.
BEAT 02 · JUST ASK AI
And "just ask AI"
has a quieter problem.
An AI tool can't tell you what's real, what it made up, or when any of it was true. AI has no sense of time. You get a confident answer with no idea if it reflects your market today, years ago, or never at all.
BEAT 03 · THE ENGINE
The Insight Engine removes the work — and keeps going.
The answers are already here: collected recently, from a real group of your people, and already read, sorted, and interpreted. You're not buying a transcript to analyze later. You're buying access to the insights that you can implement now.
And it doesn't stop at one snapshot. A single study is true for a moment and stale by the time you act on it. With the Insight Engine running, you always see what your market is feeling now — and when something shifts, you hear about it. That makes everything downstream sharper: what you build, how you price, what you say.
CHAPTER 05 · JOIN THE BUILDER WAITLIST
FINTECH
The people you're building for
already answered.
The Insight Engine is in beta now. Join the Builder Waitlist to get in early.
When it opens, your first 10 questions are free.
THE BETA IS SMALL BY DESIGN.