USE CASES
THE SERIES
You were about to go run interviews.
Now you don't have to.
— 2 live · more in the works
BROWSE · THE SERIES
Fig. 01 — Pick a room and watch it work.
FINTECH
What really keeps women 25–44 up at night about money?
It isn't the feature you'd expect, and yet it's the thing that could save or kill your runway.
02
Gen Z women · 18–24
MENTAL HEALTH
What are Gen Z women really looking for in a mental health app?
It isn't the problem you built for, but it could change what the app is even for.
NOT SURE WHERE TO START
Fig. 02 — One real question. Real answers.
A use case is built from moments exactly like this one: a question you’d actually ask, answered by people who match your market, not a model’s best guess.
01
You ask a real question; the engine filters it to the exact audience you’re building for.
02
The engine answers with how many people already answered, their actual words, and what it means for you.
03
You walk away knowing something you can build on, price, or say today.
See the full Fintech use case
WOMEN · 25–44
→
See the full Mental Health use case
GEN Z WOMEN · 18-24
→
INSIGHT ENGINE · QUERY
ASK
What's one money lesson you wish you learned earlier?
FILTERED TO
Women
25-44
7 of 49 matched Members answered
They didn't wish they'd spent less. They wish they'd started sooner.
"how much impact saving small amounts consistently can have"
R-014 · 29
"to open a high-yield savings account"
R-022 · 25
What it means. The regret isn't overspending; it's starting late and missing simple wins. They wish someone had nudged them sooner.
HOW TO READ ONE
Fig. 03 — Every use case follows the same arc.
01
The gap
The assumptions most people think vs. what real people said.
Usually not the thing you’d expect.
02
The evidence
Real answers from people who match your market, each with the exact quotes and the full cohort size.
Nothing scraped, nothing made up.
03
What you’d do
The engine does more than just give you the data; it helps you determine the next steps for your business.
ON THE ROADMAP
Where we point the engine next.
Consumer health
Dating & relationships
Career & work
Education
CPG
These industry use cases are in progress; each one waits until we have enough quality responses to showcase its insights. Looking for a use case example for an industry that isn't here yet? Tell us which one, on the waitlist →
JOIN THE BUILDER WAITLIST
The Insight Engine is in beta now. Join the Builder Waitlist to get in early.
When it opens, your first 10 questions are free.
THE BETA IS SMALL BY DESIGN.